Friday, 12 September 2008

Bringing the creative portfolio right up to date.



This week Campaign magazine ran the feature:


Bringing the creative portfolio right up to date
by Matt Williams Campaign 11-Sep-08, 15:00

Creative graduates are now showcasing their work on the web. Creative chiefs review four online portfolios.

Guess what, we may not quite be graduates yet (1 year to go), but they were kind enough to give us a mention anyway!

Will Awdry, creative partner at Ogilvy and previously of DDB & BBH fame, nominated our site for the article.

At first we were apprehensive, we simply haven't had time to update the site for a few months. Having recently made huge changes to our print portfolio, updating the layout, adding new work, and binning a lot of old ideas, we had planned to tackle the online version next. However it seemed we had nothing to worry about, Will Awdry had given us a brilliant report.

Below is a section of the Campaign article.
The whole article can be read in the current issue of Campaign or online at www.brandrepublic.com/Campaign

-

Joe Keirs and James Callaghan, unattached
Apprasied by Will Awdry creative partner, Ogilvy


Among legions of toads, Joe and James' oeuvre is a real prince. Granted, they don't leave a phone number and the telly wasn't loaded in when I saw it, but their stall is positively groaning. Some of the ideas are clever, some dangerous and some, well, plain demented.

There's a parody of the Coke "11.30am" spot for the Dairy Council. It's a little extreme.

They have tucked into a British Library brief using offal as their medium. A Photoshop, stop-frame dancing cat fronts an estate agent.

There are nice ideas for Ted Baker window displays, an exquisite homage to Eric Gill for Leeds University's visual identity and an approach to possible cottaging locations that balances serious intent with understandable provocation.

The team posts snapshots of themselves, like strange refugees from Wet Wet Wet, but they're deeply ironic, so that's alright.

There's a Flickr section, a blog, some great YouTube picks and a shed-load ?of other stuff. The site is copyrighted and they even run a shop from it.

The assembly evidences great craft and wit. I don't like all of it and some ideas are naïvely gauche, others a little familiar.

I'm not really sure whether they know if they are designers or ad people. They clearly don't give a toss about what sort of media channel they operate in.

I was able to absorb all of this in five minutes.

Of course, I'm now eager to meet them. They've used the medium du jour to get themselves across to their audience - creative directors - in a smartly digestible way.

As it stands, their "portfolio" doesn't guarantee them a job, nor would I give up on hard-copy cousins as a result. But it does put them out there in a highly seductive competitive set.

www.JamesandJoe.co.uk

-



Our good friends from the old D&AD workshop days, Eddie Fisher and Charlie Hurst also got a mention for their brilliant and ever so slightly homo erotically titled site www.eddielovescharlie.com.
Well done boys, and congrats on Kittcatt Nohr.

36 comments:

Hayley said...

Hey guys, congrats on getting such a long mention in Campaign!

Anthony Smith said...

well done guys. always good to read articles like this.

Adam Lyons said...

Awesome news getting a mention like this. Gunna be sweet with you guys this year at Leeds.

Anonymous said...

Well done on the article guys, tres positive feedback methinks. hopefully the first of many appearances!

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