Sunday, 31 August 2008

Axe ambient advertising

People are saying ambient advertising is getting a little dated and questioning its effectiveness, we are beginning to see their point.

However you can help laugh at the axe ad, inspired.

8 comments:

Miyelle said...

Ha! That's brilliant. It's the simple ideas that always impress and make you think "I wish I'd thought of that"! I've been involved in some work for Axe and that's a perfect example of the brands tongue in cheek ideology.

Anthony Smith said...

agree this is a lovely simple piece of design. very on target too.

James Callahan said...

With these little bits of advertising I can't help thinking maybe they are only really made for the internet.. Was it placed there simply for the photo, then removed? Its a great way for the brand to get talked about online...

dannyboy said...

Fantastic, this is one of the brilliant things about ambient media - you can produce fantastic and really succesful campaigns with tiny budgets.

scarlet-blue said...

I'd put it in my hallway and point it at my front door . . . where can I buy this??
Sx

James Callahan said...

I'm pretty sure you can't buy them. I wouldn't be surprised if its a one off.

scarlet-blue said...

Tut! Well somebody ought to start making them.

Sx

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