Axe ambient advertising
People are saying ambient advertising is getting a little dated and questioning its effectiveness, we are beginning to see their point.
However you can help laugh at the axe ad, inspired.
Sunday, 31 August 2008
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7 comments:
Ha! That's brilliant. It's the simple ideas that always impress and make you think "I wish I'd thought of that"! I've been involved in some work for Axe and that's a perfect example of the brands tongue in cheek ideology.
agree this is a lovely simple piece of design. very on target too.
With these little bits of advertising I can't help thinking maybe they are only really made for the internet.. Was it placed there simply for the photo, then removed? Its a great way for the brand to get talked about online...
Fantastic, this is one of the brilliant things about ambient media - you can produce fantastic and really succesful campaigns with tiny budgets.
I'd put it in my hallway and point it at my front door . . . where can I buy this??
Sx
I'm pretty sure you can't buy them. I wouldn't be surprised if its a one off.
Tut! Well somebody ought to start making them.
Sx
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