Wednesday, 29 October 2008

Homo Promo



"Right-wing evangelical groups accuse gay people of having an agenda to promote homosexuality… What would it look like if this ridiculous idea were true? GT approached advertising agencies and asked them to work up some campaigns that would sell ‘Homosexuality’ as an unbearably appealing choice and recruit to the cause. This is what they made for us. Read what the ad creators said about the thinking behind their work in the November issue of GT."
GT Magazine, November 2008

As friends of the GT team, we got involved in this months Homo Promo feature, below is our execution (Interview here).


– "Anything she can do..."

See all the contributors ads on the Facebook page, or read the magazine and hear the different thought processes behind each concept.

55 comments:

Anonymous said...

Hey guys just saw an article on the CR blog about this.. looks awesome.

**mAt** said...

"...he can do better"! I'm turned!

Charissa said...

Quite a service you're doing the gay community here, reducing women to an orifice. It's extremely classy to insult all of the women who have fought hard for gay rights throughout history. Perhaps eventually you will realize that images are powerful things, and our bodies are beautiful things, and the image you have created here is poisonous and ugly and does nothing to help society's view of women. Advertising can be a really fun thing, but you have shown the ugly side of it--and yourselves--here.

Yes, it's really helpful to any cause to try to make your own group seem somehow "better" by pushing other groups down. Hope you feel great about that. Really.

Anonymous said...

I love the tongue in cheek nature of it.
I'm 1000% a fan.

xxx
ps You seem like cute boys too!!

K said...

omg, calm down... I'm a girl and I think this is a really clever and funny ad

it's not reducing women to anything, it's just playing with the idea of this one sexual aspect

jeez, have a sense of humor

Joe Blogs said...

The fact that this ad has brought up a healthy debate means that it is a success. I like it. What is more impressive is that you guys were shortlisted amongst some of the most successful companies in london. congratulations.

Joe Blogs said...

oh and Charissa you look reasonably fit in your photo. can i have you facebook add please?

Anonymous said...

I get it, ticks all the boxes including the offensive=good

Onodi said...

the skin is so smooth, complexion of heaven. it makes me throw down my hetrosexuality out with the trash, it just so pink!

]-[appy Thought said...

Though I slightly ashamed to say it, I just laughed out loud at that ad while checking your blog on my iPhone. Now everyone is staring at me but it was worth it. Well played guys, very good.

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